In our experience not everybody is familiar as to what Visco Elastic Memory Foam is (often called nasa memory foam). We therefore felt it prudent to outline its properties and benefits, as shown below. Visco Elastic Memory Foam is probably the biggest revolution that has hit the bedding, orthopaedic and healthcare market since the early 1990’s. Whilst memory foam products have taken the American market by storm during the last 13 years, the UK market has only opened up to these products in the last 2/3 years in any significant commercial way. If the current rate of growth continues in the US, it is foreseeable that in the not too distant future memory foam mattresses will replace the use of traditional mattresses. From what we understand, the US market leader alone has a turnover of 300 million dollars per year. Visco Elastic Memory Foam is a by-product of NASA space technology. Originally developed to reduce the effect of G Forces on astronauts by supporting and reducing the pressures their bodies are subjected to during take off and re-entering the earth’s atmosphere. Memory foam has a unique open cell structure that reacts and responds to body heat and weight by moulding to the contours of your body, therefore optimising the support it can give you by almost eliminating all pressure points your body is usually subjected to. It is the most effective material for relieving pressure points and used in hospitals throughout the world for prevention of pressure sores and has multiple orthopaedic and other health benefits.